Kaieke to Activate Healthier Commutes
This video was shot during the Maaori Achievement Conference MAC conference November 2025 - Credit - Nmphotog
KAIEKE’s 2025 Catalogue features NZ’s only recycled refurbished e-bikes on Workride FBT, plus new models, EOT design/install, and portable parking stations.
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Kaieke is our official activation partner for:
- Pakihi - Māori & Pasifika Businesses.
- Large Employers
- Tertiary Education
- Taiao Kaitiakitanga - Guardianship & protection of the natural environment.
- Kaimahi Ora - Cultural tours & Events
Success in this space comes from whanaungatanga, connection.
Having a relatable team on the ground that your Kaimahi can connect with.
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Workride provides the ultimate tool to save your Kaimahi 25-59% (Plus Program) or 32-63% (Max Program) on a new bike. But what's next? How do you get your team actually riding, and how do you build a culture of active commuting?
That's where Matutaera and the Kaieke team come in.
Kaieke are our go-to partners for hands-on activation, specialising in supporting Māori and Pasifika-owned businesses in the Waikato and Auckland regions. They provide the practical support to turn the Workride benefit into a life-changing habit.
“Kaieke means more than ‘the rider’ - it represents the journey we take together. Through the Kaieke Kaitiaki movement, our role is to support Māori, Pasifika, and local organisations to adopt active, sustainable commuting in a way that strengthens wellbeing and upholds our responsibility to the Taiao through kaitiakitanga. Workride removes the financial barrier. Kaieke removes the practical barrier. Together we help people ride further, live healthier, and protect our environment.”
- Matutaera Herangi, Kaieke Ambassador
Why This Partnership Matters — He Ara Hauora mō te Iwi
Our Māori and Pasifika communities carry incredible strengths: strong whānau systems, deep ancestral knowledge, communal values, and a natural orientation toward collective wellbeing. When given the right tools and opportunities, our people thrive.
Across Aotearoa, we are seeing growing awareness and commitment to restoring hauora, improving whānau wellbeing, and creating healthier, more connected communities. This partnership is part of that movement.
We acknowledge that current health statistics show areas that need attention—but more importantly, they show where we can make the biggest positive impact. Many of the challenges highlighted by national data are preventable and responsive to simple, sustainable lifestyle shifts. That means change is not only possible—it’s within reach.
The Opportunity
Research shows that regular, low-impact physical activity supports:
• stronger heart health
• reduced risk of type-2 diabetes
• improved mental wellbeing
• healthier weight management
• longer life expectancy
These are exactly the outcomes our communities deserve—outcomes that honour our whakapapa and strengthen our future generations.
The Power of E-Bikes for Māori & Pasifika Hauora
Electric bikes remove barriers that have stopped many whānau from accessing everyday physical activity:
1. Affordability becomes achievable through the Workride benefit, opening the door to high-quality bikes and e-bikes for more households.
2. Exercise becomes effortless, integrated into journeys we already make—work, kura, shops, whānau visits—without requiring extra time or gym memberships.
3. Whānau can participate together, strengthening relationships and creating healthier routines.
4. Environmental impacts improve immediately, reducing emissions, lowering pollution, and supporting cleaner air and waterways for future generations.
5. Financial savings build over time, with lower transport costs, less petrol needed, reduced car maintenance, and long-term affordability for families.
A Pathway of Transformation
This partnership is not just about bikes—it’s about empowering our people to live longer, healthier, happier lives. It’s about:
• uplifting communities
• reconnecting with outdoor activity
• strengthening whānau bonds
• supporting a cleaner environment
• reducing financial stress
• and building a future where wellbeing is accessible for all.
A Movement Led by the People
When Māori and Pasifika lead wellbeing initiatives, transformation follows. A Workride bike benefit becomes more than a workplace perk—it becomes:
• a hauora intervention,
• an environmental solution,
• an economic support,
• and a community-wide opportunity to turn positive health trends upward, one ride at a time.
Together, this partnership supports the aspiration shared across our iwi and Pacific communities: to live well, move well, and thrive for generations to come.